BusinessEra
Market Research & Digital Strategy Agency • Social Media Internship
Engagement rate increase
8%
Across both platforms
Post reach increase
12%
Optimized content mix
Follower growth
6%
Within 10-week period
Internship duration
10 wks
Instagram & Linkedin
Social Media Marketing Intern at BusinessEra — a market research and digital strategy agency. Responsible for managing and optimizing the brand's content strategy across Instagram and LinkedIn.
OVERVIEW
Led content strategy and social media optimization for BusinessEra's Instagram and LinkedIn channels — increasing audience engagement, growing the follower base, and enhancing content performance through data-backed insights and A/B testing across post formats, copy, and scheduling cadence.
PLATFORMS
Visual content · Reach · Engagement
B2B content · Brand voice · Thought leadership
WHAT I DID
Content calendar & strategy
Developed and executed a content calendar aligned with BusinessEra's brand identity, campaign goals, and seasonal initiatives across both platforms.
Copy & creative optimization
Created and optimized copy, hashtags, and visuals for Instagram and LinkedIn posts — aligning with brand voice and audience intent across content types.
A/B testing
Conducted A/B tests across post formats (carousel, video, static) and posting schedules to identify top-performing content strategies and optimize cadence.
Performance analytics
Analyzed engagement metrics — reach, impressions, CTR, shares, saves — using GA4 and Hootsuite dashboards to measure performance and inform data-driven pivots.
OUTCOMES
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Achieved 8% increase in overall engagement rate across Instagram and LinkedIn
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Increased post reach by 12% by optimizing content mix and posting cadence
-
Grew social media followership by 6% within the 10-week internship period
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Improved campaign performance consistency through continuous A/B testing and performance monitoring
TOOLS USED