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ABOUT ME

I'm a marketing analytics professional with an MS in Marketing Analytics from CSU East Bay, focused on translating complex data into strategies that drive measurable business outcomes. I specialize in statistical analysis, consumer research, predictive modeling, and campaign performance analytics, combining quantitative rigor with the strategic thinking needed to turn insights into action.

My experience spans real client engagements, startup consulting, and applied research. From supporting the NorCal Small Business Development Center to building GTM strategy for early-stage SaaS products, I work at the intersection of data science and marketing strategy, where the numbers inform the decisions, not just describe them.

EXPERTISE

  • Statistical Analysis & Predictive Modeling

  • Consumer Segmentation & Conjoint Analysis

  • Marketing Analytics & Performance Measurement

  • A/B Testing & Conversion Rate Optimization

  • SEO Strategy & Digital Campaign Management

  • Market Research (Quantitative & Qualitative)

  • Dashboard Development & Data Visualization

TOOLS & PLATFORMS

Analytics & data

Visualization & reporting

SEO & digital marketing

Marketing & collaboration

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  • Tableau | Public profile
  • GitHub
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