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ABOUT ME

I'm a marketing analytics professional with an MS in Marketing Analytics from CSU East Bay, focused on translating complex data into strategies that drive measurable business outcomes. I specialize in statistical analysis, consumer research, predictive modeling, and campaign performance analytics, combining quantitative rigor with the strategic thinking needed to turn insights into action.

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My experience spans real client engagements, startup consulting, and applied research. From supporting the NorCal Small Business Development Center to building GTM strategy for early-stage SaaS products, I work at the intersection of data science and marketing strategy, where the numbers inform the decisions, not just describe them.

EXPERTISE

  • Statistical Analysis & Predictive Modeling

  • Consumer Segmentation & Conjoint Analysis

  • Marketing Analytics & Performance Measurement

  • A/B Testing & Conversion Rate Optimization

  • SEO Strategy & Digital Campaign Management

  • Market Research (Quantitative & Qualitative)

  • Dashboard Development & Data Visualization

TOOLS & PLATFORMS

Analytics & data

Visualization & reporting

SEO & digital marketing

Marketing & collaboration

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