Built a logistic regression model (AUC 0.81) to predict customer churn for a telecom provider, identifying $1.4M in recoverable revenue. Analyzed behavioral and demographic data to segment high-risk customers and delivered an interactive Tableau dashboard to support retention strategy.

Led full brand strategy for a plastic surgery practice through the NorCal SBDC — redesigned website architecture, developed SEO foundation, and created marketing collateral to drive patient acquisition and improve online visibility.

Led a full-funnel eCommerce marketing simulation for Buhi Supply Co., achieving 37% growth in conversions through optimized ad spend, influencer partnerships, and targeted campaign strategy across digital channels.

Analyzed CPC and impression data across Buhi Supply Co.'s paid campaigns to identify efficiency gaps, reallocating budget toward high-click placements and reducing wasted spend across the campaign portfolio.

Reallocated a $20,000 ad budget across Buhi Supply Co.'s campaign portfolio based on conversion rate analysis, prioritizing high-performing placements to maximize ROI and overall marketing efficiency.

Designed an executive Tableau dashboard visualizing $2.3M in sales across U.S. regions, enabling drill-down analysis of profit margins, product performance, and regional trends to support data-driven business decisions.

Built an interactive Tableau KPI dashboard consolidating sales, profit, and operational metrics for a retail superstore, enabling weekly performance monitoring and data-driven decisions across product categories and regions.

Applied conjoint analysis to quantify the relative importance of price, brand, and product features on consumer purchase decisions, identifying the optimal product configuration with the highest purchase likelihood.

Scraped and analyzed social and search trend data across 5 major burger brands in California, comparing consumer sentiment, regional popularity, and brand positioning to surface competitive insights.