SalesEra
Full-Service Digital Marketing Agency • Market Research Internship
Content performance increase
10%
Engagement rate & reach
Market insights reports
3
Guiding client ad targeting
Research methods
Mixed
Qualitative & qualitative
Market Research Intern at SalesEra — a full-service digital marketing agency. Supported the strategy team in identifying emerging trends, analyzing consumer sentiment, and optimizing content positioning across client accounts.
OVERVIEW
Delivered actionable market insights that improved campaign effectiveness, brand communication, and audience engagement across digital channels. Work spanned primary research design, competitive benchmarking, social listening, and data visualization — translating raw consumer data into strategic recommendations for the agency's clients.
WHAT I DID
Consumer research
Conducted qualitative and quantitative market research to evaluate customer preferences, purchase behavior, and brand sentiment across key competitors.
Data cleaning & structuring
Cleaned and structured large datasets using Google Sheets and Excel — standardizing variables and removing anomalies to ensure analytical accuracy.
Competitive benchmarking
Developed competitive benchmarking reports comparing pricing, messaging, and ad performance within client industries to identify positioning opportunities.
Social listening & visualization
Analyzed social listening data and campaign metrics to identify emerging trends. Collaborated with the analytics team to visualize insights through performance dashboards and data storytelling.
OUTCOMES
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Delivered three comprehensive market insight reports that guided client content strategy and ad targeting decisions
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Contributed to a 10% increase in content performance metrics — engagement rate and reach — through data-driven refinements
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Improved campaign relevance and audience resonance by refining brand messaging based on sentiment and behavior analysis
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Enabled the team to identify untapped customer segments supporting lead generation and higher engagement rates
TOOLS USED