East Bay Plastic & Reconstructive Surgery
NorCal SBDC Client · Hayward, CA
Client engagement managed through the NorCal Small Business Development Center at CSU East Bay.
SEO & technical issues found
20+
Critical priority items
Site traffic via mobile
60%
Drove mobile-first strategy
CTR achieved
4-5%
Industry benchmarks
OVERVIEW
WHAT I DID
Conducted a full technical SEO and UX audit using Screaming Frog, Google PageSpeed Insights, and Google Analytics — identifying 20+ critical issues including slow load speeds, missing metadata, and poor mobile responsiveness. Built a content inventory of all service pages, flagging high-value treatments for prioritized optimization. Designed a compliance and accessibility checklist covering HIPAA, ADA, and WCAG standards, then delivered findings through an interactive audit dashboard structured by impact level — High, Medium, and Low priority.
COMPLIANCE COVERAGE
HIPAA
Patient data & privacy
ADA
Accessibility standards
WCAG
Web content guidelines
OUTCOMES
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Identified 20+ critical SEO & technical issues, including slow load speeds and missing metadata.
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Found that 60% of site traffic came via mobile, but responsiveness scored poorly, leading to a mobile-first redesign approach.
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Highlighted underperforming high-value service pages, creating a targeted content optimization roadmap.
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Delivered a HIPAA compliance framework that became the foundation of the new site build.
KEY LEARNINGS
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Medical practice audits require compliance as a core pillar — not an afterthought — alongside standard SEO and UX
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Content strategy should prioritize high-value treatments patients actively search for, not equal weight across all pages
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Interactive audit reports make technical findings actionable for non-technical stakeholders like physicians and administrators
TOOLS USED
View deliverables and work samples on GitHub