Superstore Sales Dashboard
Tableau • Data Visualization • Personal Project
Total Sales
$734K
▲ 20.62% YoY
Total Profit
$94K
▲ 14.41% YoY
Customer segments
3
Consumer · Corporate · Home Office
OVERVIEW
Built an interactive multi-view Tableau dashboard using the Superstore dataset from Kaggle to analyze sales performance, profit margins, and regional trends. The goal was to demonstrate how raw retail data can be transformed into executive-level insights that support business decisions around inventory, marketing, and growth strategy.
WHAT I BUILT
Cleaned and structured the dataset in Tableau, defining key dimensions (region, category, segment) and calculated fields including profit ratio, YoY growth, and average order value. Designed a multi-sheet dashboard with interactive filters for category, sub-category, and region — allowing dynamic exploration by any end user. Applied parameter controls, hover tooltips, and linked visualizations for seamless navigation across views.
VISUALIZATIONS INCLUDED
Bar Chart
Category & sub-category performance comparison
Line Chart
Sales and profit trends over time
Map visualization
Geographic sales distribution across states
Tree map
Sub-category contribution to total revenue
OUTCOMES
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Identified top-performing product categories and loss-driving sub-categories, surfacing actionable inventory decisions
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Highlighted regional performance gaps between high-revenue and low-profitability markets
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Revealed distinct buying patterns across Consumer, Corporate, and Home Office segments to support targeted marketing
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Dashboard architecture designed to be reusable across any retail dataset for ongoing KPI monitoring
TOOLS USED
Interact with the live dashboard below — filter by region, category, and time period.