Data Analysis
Email Marketing
Digital Marketing
Market Research
Branding
Growth Strategy
SEO
ABOUT ME
I'm a marketing analytics professional with an MS in Marketing Analytics from CSU East Bay, focused on translating complex data into strategies that drive measurable business outcomes. I specialize in statistical analysis, consumer research, predictive modeling, and campaign performance analytics, combining quantitative rigor with the strategic thinking needed to turn insights into action.
My experience spans real client engagements, startup consulting, and applied research. From supporting the NorCal Small Business Development Center to building GTM strategy for early-stage SaaS products, I work at the intersection of data science and marketing strategy, where the numbers inform the decisions, not just describe them.
EXPERTISE
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Statistical Analysis & Predictive Modeling
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Consumer Segmentation & Conjoint Analysis
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Marketing Analytics & Performance Measurement
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A/B Testing & Conversion Rate Optimization
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SEO Strategy & Digital Campaign Management
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Market Research (Quantitative & Qualitative)
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Dashboard Development & Data Visualization
TOOLS & PLATFORMS
ANALYTICS & DATA
VISUALIZATION & REPORTING
SEO & DIGITAL MARKETING
MARKETING & COLLABORATION
TESTIMONIALS
Trusted by professors, business consultants, and industry professionals across academia and tech.
"It has been a pleasure having Carlos in my data visualization course. He comes highly recommended for his reliability, strong work ethic, and exceptional attention to detail."
- Lan Wu
Professor of Marketing at CSU East Bay
"He is a proactive learner who takes the initiative to explore knowledge and skills beyond the classroom, often pushing himself to gain a deeper understanding of marketing technology and data analytics."
- Yi He
Chair of Marketing @ CSU East Bay
"I've worked with Carlos both in America's SBDC and on a multitude of projects throughout my master's degree. Carlos is not only a hard worker, but he is also a very intelligent and analytical person. "
- Mohammad Sarwat
Former Consultant @ NorCal SBDC
"Carlos consistently proved himself to be reliable, motivated, and detail-oriented during our time working together at Apple."
- Michael Danylchuk
Former Software Engineer @ Apple
CASE STUDIES
Applied analytics and marketing strategy across client engagements, independent research, and data projects.
Supported website redesign and rebranding strategy, improving lead generation and SEO visibility for a local medical practice.
Led an eCommerce marketing simulation, achieving 37% growth in conversions through optimized ad spend and influencer strategy.
Built an interactive Tableau dashboard to visualize sales, profit, and regional performance insights.
CERTIFICATIONS
Eight industry certifications across data analytics, digital marketing, and marketing technology, verified through Google, IBM, and Coursera.
Let's Chat
My portfolio contains some of my work - but not all.
Get in touch to learn about my skills, experience, and how I can add value to your company.
